视频
金色灯影下的汉堡广告分镜
制作一支10秒竖屏美食广告,以汉堡为核心,通过揭示、分层、拉丝和最终产品特写营造强烈食欲与商业质感。
Prompt
制作一支令人垂涎的10秒电影感商业广告,以麦当劳汉堡作为绝对主角产品。
格式:竖版9:16,超写实,4K,高端食品广告,电影感光线,浅景深,微距食物摄影。
场景1 — 0–2s | 揭幕
极致特写:一个烤得完美金黄的汉堡面包从戏剧性的柔和阴影中浮现。细微的热气升起,温暖的电影光线突出芝麻。
场景2 — 2–4s | 分层
快速微距镜头展示多汁的牛肉饼、融化的金黄色芝士、爽脆的生菜、新鲜番茄、腌黄瓜和奶香酱汁,整齐地层叠在两片面包之间。
场景3 — 4–6s | 渴望
慢动作拉丝芝士,汉堡被轻轻压下。酱汁闪闪发光,生菜自然晃动,细小的面包屑在空中飘落。浓郁温暖的光线让每一种质感都显得极其诱人。
场景4 — 6–8s | 主角镜头
完整的汉堡在高级深色桌面上升起,周围环绕着细微的热气。镜头进行平滑的电影式推近,朝向汉堡。
场景5 — 8–10s | 终极产品主角
麦当劳汉堡居中的完美主角特写,焦点锐利,食材光泽新鲜,带有温暖的金色高光,背景为模糊的深色,具有高端商业成片质感。
画面文字:
“BITE INTO HAPPINESS.”
画面规则:
不出现人物、不出现手、不出现多余汉堡、不出现变形食材、不出现漂浮物体、构图不得杂乱。全程保持汉堡真实、新鲜、多汁,并极具食欲感。Create a mouth-watering 10-second cinematic commercial featuring a McDonald’s burger as the absolute hero product.
Format: Vertical 9:16, ultra-realistic, 4K, premium food advertising, cinematic lighting, shallow depth of field, macro food cinematography.
Scene 1 — 0–2s | THE REVEAL
Extreme close-up of a perfectly toasted golden burger bun emerging from dramatic soft shadows. Subtle steam rises, with warm cinematic light highlighting the sesame seeds.
Scene 2 — 2–4s | THE LAYERS
Fast macro shots reveal the juicy beef patty, melted golden cheese, crisp lettuce, fresh tomato, pickles, and creamy sauce stacked beautifully between the buns.
Scene 3 — 4–6s | THE CRAVE
Slow-motion cheese pull as the burger is gently pressed. Sauce glistens, lettuce moves naturally, and tiny crumbs fall in the air. Rich, warm lighting makes every texture look incredibly appetizing.
Scene 4 — 6–8s | HERO SHOT
The complete burger rises onto a premium dark tabletop while subtle steam surrounds it. Camera performs a smooth cinematic push-in toward the burger.
Scene 5 — 8–10s | FINAL PRODUCT HERO
Perfect centered hero shot of the McDonald’s burger, sharp focus, glossy fresh ingredients, warm golden highlights, dark blurred background, premium commercial finish.
On-screen text:
“BITE INTO HAPPINESS.”
Visual rules:
No people, no hands, no extra burgers, no distorted ingredients, no floating objects, no messy composition. Keep the burger realistic, fresh, juicy, and highly appetizing throughout.
使用建议
使用建议:将提示词输入支持分镜与文字叠加的视频生成工具;重点检查品牌元素、食材连续性、奶酪拉丝和“BITE INTO HAPPINESS.”文字的准确呈现。







